2007 Hot Dozen Holiday Toys

The People at Toy Wishes Magazine released today their annual " Hot Dozen " List which for casts the most popular toys for the holiday shopping season.

This year's candidates include the Barbie Girls MP3 player from Mattel, Smart Cycle by Fisher-Price, Revolution by Rubik's and Eye-Clops electronic magnifier from Jakks Pacific.

With the increased popularity of Consumer Electronics products like Xbox, Gamecube, Sony PlayStation, along with the popular Apple Ipod's, Many of the Hot Dozen Holiday toys have a screen or a monitor, compared to only 2 in 2006.

The fact here is that children are getting more advanced and are going right to the computer. It seems as if the Toy makers are in tune with how children are playing today, and that is the ultimate driver of the toys coming out.

The Toy industry insiders do not seem to be worried about any fallout of holiday sales due to the recent rash of recalls of Chinese made toys over lead contamination. In fact, they seem to think their is more concern among Consumers, but not as much for parents. Their thinking here is that Parents know and understand the toys they are buying for their children but the less experienced toy buyers like aunts, Uncles, and perhaps grandparents may just opt for gift cards instead. ( FreshDad just reports what he reads from industry experts, FreshDad does not particulary agree that Uncles and Aunts are less expereience, but I can understand granparents )

Most of the Companies are doing so much more testing now of their toys, the recent recalls can result in the safest season to buy toys. Perhaps the recent recalls were timed perfectly to help educate everyone on the measures that are being taken to effectively produce safe toys. I am pretty confident the toys will be much safer.

With all these new additional testing measures, industry experts feel that it could take longer for toys to get to the shelves in time for Christmas. This will mean a shortage of the top 100 toys in December. So chances are if you go for the last minute toy, you may be finding yourself on Ebay paying a hefty premium.

Perhaps this is why Yesterday, Wal-Mart Slashed many of the more popular toy prices early to get ready for the holiday season. The pressure must really be building to get people in early to buy. Perhaps they are slashing their prices now, knowing they will have limited inventory in December. Maybe they want to limit many of the last minute shoppers and motivate them to come in early when the levels of the inventory is high.

Click here for complete Toy Wishes Holiday 2007 Hot Dozen



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